66.6% Indians are open to taking loans reports study
- Focussing on service and trust, the campaign showcases Home Credit's role in helping customers to be financial literate & to avail safe loans
- Family aspirations and upgrading lifestyle is the primary reason for seeking loans by 46% Indians
- 33% of Indians are likely to purchase Consumer durables such as smartphones, refrigerators, TV etc. on EMIs to be able to upgrade lifestyle
- Loan culture penetrating deep in non-metro cities. Cities like Jaipur, Patna, Lucknow and Nagpur are driving this trend
New Delhi, August 08, 2019: The unique survey from across 12 cities of India across regions revealed that almost 67% of Indians were not opposed to taking loans especially if it fulfils their family's desire or upgrades their lifestyle. The survey reveals other key aspects of borrowing patterns as well.
This report was commissioned by Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia and committed to drive financial inclusion in India. This report has released a fresh new perspective on India's borrowing habits. This study conducted by research agency Absolutdata has been commissioned across 12 cities and 2,571 respondents have been evaluated to provide a near to accurate pattern of savings, spending and borrowing behavior in the country.
It's for the family! The desire to fulfil the needs and the wishes of the family tops the reasons for taking a loan in the future: So while lifestyle is important, respondents have revealed that fulfilling family needs and their wishes constitutes the single topmost reason for people wanting to take a new loan at an average of 46% nationally. Family orientation and needs is highest among people in Patna (61%) followed by Lucknow (58%), Nagpur (56%) and Jaipur (54%).
The second reason why most Indians are willing to take a loan is to Upgrade Their Lifestyle. The survey revealed that 33% of Indians are willing to take a loan for a consumer durable item such as- Mobile Phone, Television, Refrigerator etc. The other vastly popular loan categories are the two wheelers (23.3%) and personal expenses (20.3%). This is followed by is for purchase of Cars (12.5%), House (12%) and Gold (10.5%). When asked about the future, 33% of the respondents are likely to take it for consumer durables while personal loans are the next high interest segment at 28% followed by two wheelers at 22.8. Agriculture loans (0.7%), credit card EMI (1.1%), Travel loans (1.5%) and Medical loans (3.7%) are the lowest ranked categories of loans
City-Wise Breakup: 33% Indians believe that loans are important to enhance their lifestyle highest being in cities like Mumbai (49%), Jaipur (47%) and Chandigarh (41%). On the converse, lifestyle consideration is the least among people in Ahmedabad (19%) followed by Indore (19%), Bangalore (20%) and Kolkata (20%).--
Friends and Family not only feature at the top of the survey for fulfilling needs, they also play the most important role in the decision making process of the loan.
34% Indians rely on friends for advice while taking loans followed by family at 31.8% and colleagues at 25.4%. A financial advisor comes second at 22.4% as the source of advice followed by sales representative of a loan provider at 21.8%; 20.9% people take a self-decision while availing loan, and do not consult anyone.
People in Mumbai and Delhi are the most evolved in terms of consulting a financial advisor before taking at loan at 44.2% and 38.8% respectively; For other cities it is the non-formal sources for advice. The people of Nagpur are the most self-assured when it comes to taking a loan and do not consult anyone, taking their own decision to avail a loan at 50.8%. This is followed by people of Kolkata at 32.3% and Ahmedabad (22.2%) respectively.
While the country is very positive towards loans, a section of the respondents have also not been positively drawn towards the concept of lending and borrowing and therefore have never taken a loan before. The study identifies Key Behavioral Challenges that this section faces. 35% of the respondents say that "Having a loan is a stressful feeling". The second reason for loan aversion is that 32% of respondents 'believe in saving and spending'. The fear of not being able to repay is the third reason why people do not take loans, said 32% respondents. The burden of documentation and hassle at 31% is another reason why people do not prefer loans; so, they usually end up borrowing from friends and family, said 28% of the respondents. In fact, among the least important reasons for not taking a loan is that the employer provides with advance salary, if needed (20%), the process is rigorous and time consuming (25%) and the fear of repercussion in case of a default (26%). Another reason cited for not taking a loan is the lack of awareness of different types of loans (27%)
However, what stands out as a median reason for not taking a loan before, is that 28% of the respondents indicated the take the loans from their friends and family. The study also shows that a staggering 57.3% of respondents have never availed a loan before which means that cash is still king, Three-fourth of the people are most comfortable in using cash. This is followed by debit cards which are being used by 80% people, half of them using them at least once a week or more. Only 26% people use credit cards and 40% use net-banking, pointing that digitization of banking services is the road ahead.
Home Credit has been working aggressively in India and has been able to establish itself as a leading financial products and services provider. Gathering intel with knowledge partners to have a deeper understanding of the market trends, consumer behavior patterns is a continuous process at Home Credit across each market. This enables a focused, targeted customer centric proposition across all its product offerings. Almost 50% of Home Credit's customers are the First Time Borrower (FTB) who have no borrowing and repayment history with credit rating agencies. The company has strong underwriting capabilities, risk assessment, new market entry and customer focused approach have ensured that the company has made the right disbursements of loans in a responsible manner as well as has been able to advise and help customers plan their finances better. All this has helped to build Home Credit as a lender of choice and help the company retain its differentiated position in the market. The company is committed to driving credit penetration and broadening financial inclusion through responsible lending. This, the company aims to do through offering financial solutions that are simple, transparent and accessible to all, backed by trained financial advisers who are able to drive understanding of credit, assess the borrower and help them to ascertain the right borrowing.
Supporting quote: Marko Carevic, Chief Marketing & Customer Experience Officer, Home Credit India: "We've made concerted efforts to broaden the ambit of financial inclusion across the world and India is a key market for us by virtue of the potential it offers. After China and Russia, India is now showing signs of a new resurgence and we have seen the evolution of the customers since our entry in 2012. The survey is yet another attempt to understand our customers so that we can customize our product offering to the need. We continue to build on the collective market intelligence coupled with our proprietary methods and technologies to evaluate all borrowers. As a company propagating responsible borrowing, we also effect responsible lending. We are committed to enhancing the quality of life through our financial products and services for our customers."
About Home Credit India
Home Credit India Finance Pvt. Ltd. is a leading Non-Banking Financial Company (NBFC) in consumer finance lending. The company is committed to drive credit penetration and financial inclusion by offering large financial solutions that are simple, transparent and accessible to all. With largest penetration in sub Rs.10,000 category, Home Credit India has an employee base of over 15,000 and has been consistently expanding operations since its entry in 2011, with its operations spread over 179 cities across 20 States in India. The company has a strong network of around 29,000 points-of-sale (PoS) and is growing with a customer base of around 9 million customers, driven by Pan-India expansion across major markets, a range of diversified and innovative products backed by superior customer experience. Home Credit India has been recognized by Aon Hewitt as a Regional AON Best Employer 2017 for employer excellence. For more information, visit www.homecredit.co.in
(Leader in sub Rs.10,000 category of consumer finance lending as per CRIF Report September 2019)
For more information, visit www.homecredit.co.in
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